CASE-STUDY

Where Susie was before we started working together.

Susie found herself at a pivotal crossroads in her business. After building a thriving massage therapy practice in Berlin over eight years, the physical toll was becoming unsustainable.

"I had a full flourishing business as a masseuse... but it was physically exhausting. My body actually couldn't handle the amount of massages I was doing.”

It didn’t help that a change in direction felt like starting from scratch. 

She felt like she was running in circles without a real strategy, physically exhausted from the demands of hands-on work, and unsure how to grow sustainably.

A significant life transition forced her to rebuild much of her business, presenting both a challenge and an opportunity to reimagine her practice. 

However, as a multi-passionate entrepreneur with ADHD (something I relate to), Susie struggled with:

• Direction: Too many ideas without a clear path forward

• Pricing: Undervaluing her expertise and services

• Structure: Difficulty maintaining focus and organization

• Balance: Finding sustainable ways to grow without burnout

She needed help transforming her scattered vision into a cohesive and profitable business model.

How it began

Susie discovered me through a network referral when she was actively looking for business guidance. 

When we had our initial conversation, something clicked:

"When we had our first chat, his demeanor was so calming, and it felt like we're going to work as a team. Even though I was given the option to see other coaches, I didn’t bother applying to them because it felt like it was going to be a waste of time.

With that very first conversation I felt like I could trust him.”

Though initially hesitant about the investment, Susie pursued an application for coaching through Berlin's Fired Up program, and we began working together in December 2024.

My Approach as a Solopreneurship Coach

I believe in understanding the whole person, not just the business metrics. With Susie, my approach focused on:

Emotional support for entrepreneurship: Creating a judgment-free space to navigate the ups and downs of running a solo business. This emotional foundation proved crucial for Susie, who often battled perfectionism and self-criticism.

"Ricardo is a listener, being authentic in the fact that he actually cares and doesn't hold judgment."

ADHD-Conscious Strategies: As someone who also has ADHD, I bring specialized tools to help multi-passionate entrepreneurs maintain focus and overcome common challenges.

"When I start going off onto a tangent that's a waste of time, he reigns me back in... I honestly wouldn't be able to do that by myself.."

Strategic testing & experimentation: It’s important to not overwhelm entrepreneurs with a rigid business plan at the beginning stages. That first phase is about testing different approaches before narrowing down an offer that actually makes sense for the business. 

A holistic approach to business: I was able to understand the unique needs of wellness entrepreneurs, helping Susie develop a business that honored both her wellbeing and growth objectives:

"I like having the strategic tools, but also like having a connection of mind, body, and the soul all together.
He’s truly helped me draw a clear line between ‘Susie’ the person and ‘Susie’ the business."

Balancing ambition with self-care: A lot of multi-passionate business owners tend to be perfectionists and hard on themselves. That’s why, it’s not just coaching but also the emotional support with your frustrations and limiting beliefs.

“When I slip up, he doesn’t push me through the hard stuff. He’s created a safe and judgment-free space to help me realize that when we feel good, we can do the task so much better and quicker.”

Transformative Results in Just 3 Months

Within just three months of working together, Susie’s experienced remarkable growth:

Increase Pricing by 125%: By mapping out her offer and working on her mindset, she was able to raise her workshop prices from €80 to €180 per couple—more than doubling her rates—and still completely sold out. 

Developed a more sustainable Business Structure:

• Created client retention systems including follow-up videos and targeted discounts

• Developed organizational systems tailored to work with her ADHD rather than against it

• Prioritized services based on profitability and sustainability

• Began developing corporate offerings for more stable income
  

Clarity and Confidence: With every session, Susie was able to work on current problems and immediately know how and what to action on next. Because running a business also involves doing something that can feel ‘monotonous’. 

Why this kind of mentorship worked for a solopreneur who’d already seen prior success running a business.

Even the most qualified business owner will second-guess their price and whether the next step is right or wrong. What made these results possible wasn't just tactical business advice. It was the creation of a partnership that honored Susie's whole self—both the person and the business owner.

Together, we embraced three core principles:

1. Experimentation over rigid planning: We acknowledged that gaining authority in new areas takes time. We embraced an experimental mindset that removed the pressure to have everything perfectly figured out.

2. Mindset and strategy must work together: We tackled limiting beliefs that were holding back practical business decisions, particularly around pricing and worth.

3. Creating focus that leads to freedom: By helping Susie narrow down her offers to what truly energized her and brought in revenue, she found clarity and direction.

The reason hands-on solopreneurship support works for business owners.

I don't operate like a traditional business coach, and that's intentional. There's no judgment when life gets in the way, no pressure to push through burnout, and no disconnect between business strategy and personal wellbeing.

When you work with me, you get someone who:

• Creates a genuine safe space for exploration

• Understands the unique challenges of ADHD and multi-passionate entrepreneurs

• Maintains a balance between ambitious goals and sustainable practices

• Focuses on authentic growth that aligns with your values

• Brings you practical results while honoring your whole self

As Susie mentions, my approach brings both emotional support and tangible business results—a combination that led her to immediately recommend me to others.

"While conducting the workshop for my attendees, I just took a moment to step back and thought to myself,

'I'm doing it. I'm doing what I wanted to do. I'm being paid properly. People are enjoying it. I'm getting to grow and experience what I've always wanted to do.'"

And I’m looking forward to providing more support as her business grows.