SOLOPRENEUR COACHING PROGRAM - ZERO TO ONE
There’s no doubt you could build a sustainable business. So how about you take four months instead of forever to get there?
Turning your idea into a business you can be proud of— with personalized guidance and proven systems— in a four month 1:1 program.
Access special launch price till June 2025
it sucks but…
Making money off your skills and starting a business isn’t as easy as the online (read: scam) gurus tell you.
And it might be stopping you from diving into solopreneurship headfirst.
That hesitation is a good thing. It’s you recognizing that starting a business requires more than a quick rich scheme.
But let’s also recognize something else.
Your drive to succeed as a solopreneur — something nobody can plant in you.
And with the right level of support and guidance? The rest becomes easier to navigate.
YOU DON’T WANT THIS FUTURE
When you start up your own business, you’re going to be unprepared…
for your new coworkers
Fear telling you you’re making the wrong decisions.
Indecisiveness second-guessing your every move.
Anger getting upset that you’re not where you envisioned.
Imposter syndrome forewarning you it’s never going to work out.
for your new roles
Service Provider, Secretary, Sales Representative Director of Finance, Marketing Department, Customer Service Manager, Designer, Partnership Manager…
… and everything in between.
Except they’re all you.
Hiring experts? Not the right move—yet. Not until you have your offer, pricing, and revenue strategy in place.
That’s where I come in.
WHO IS THIS FOR?
This 1:1 program is for the tech and creative professionals who:
Wish to explore entrepreneurship and build a business on the side (while still maybe working a 9-5)
Have a business but struggling with offer development, pricing, and finding clients.
Already have a business idea but don’t know the first step of turning that vision into a reality
Sounds like me.
Sure, you could figure things out on your own — but at what cost?
An alarming number of businesses fail within their first year.
They had a go-to-market strategy but without the strategy or building that foundation.
It’s why even corporations take years to reach profitability.
Tesla took 17 years, Facebook took 5, and other big names still haven’t touched it.
Because those first few years are about figuring out the product, customer, and refining their processes.
That’s why it doesn’t matter whether you’re just starting out with your business or it’s just an idea.
The earlier you get support, the faster you’ll make progress.
And the right kind? Shouldn’t feel out of reach.
That’s one of the reasons I created this 1:1 program.
To help solopreneurs like you establish the bare bones of your business while getting it up and running in just four months.
KELSEY ROGERS - MUSICIAN & PRODUCER
“His coaching helped me gain clarity for my business model and business plan, he helped me learn about pricing structure for my services, introduced me to strategic ways of thinking about networking and building a client base and challenged me to get started with the tools and skills that I already have.”
TURN YOUR BUSINESS FROM IDEA TO REALITY IN FOUR MONTHS
Zero to One
A four-month hands-on strategy and mentorship program for first-time solopreneurs with 1:1 workshops and systems to help you successfully build your first business.
Access special launch price and save €2k untill June 2025
Across our four months together, you’ll get:
A 90-Minute Kickoff Call to set your program goals, vision and define accomodations. (ADHD anyone?!)
1 monthly personalized 1:1 workshop.
5 hours workshop to cover the foundational elements needed to build your business —speeding up the time you would’ve taken to DIY.
From business strategy, value proposition, marketing & sales, product & pricing
1 hour post-workshop debrief call to collect your thoughts and create an action plan that makes sense for your schedule and capabilities.
Weekly 1:1 coaching sessions (60 minutes) to keep you accountable, overcome any second-guessing, and ensure progress.
Daily chat support for quick questions and real-time support and feedback.
Exclusive tools, template, systems, and hands-on implementation support.
TIMELINE: 4 months
(2000€) 1500€ x 4
Special launch discount totalling $2k ends June 2025.
Payment plans available
Not hiring me will get expensive…fast.
The cost of not investing in foundational support is more expensive than you think.
Many first-time solopreneurs (like me with my first business) try to DIY everything.
Until they realize they’re bleeding through hundreds of hours and thousands of dollars on the wrong things.
It’s easy to sweat the small stuff—crafting the perfect website, the best marketing strategy, or hiring specialized experts before you even know what you really need.
But none of that matters if you haven’t nailed your offer or figured out who you’re actually serving.
What if you could skip the overwhelm and guesswork while building your business the right way from the start?
This program gives you everything you need. 1:1 coaching, mentorship, and proven systems—to help you build your first offer, price it effectively, market it with confidence, and consistently attract clients.
No fluff. No wasted time. And certainly not through a cookie-cutter formula.
Just a structured and personalized path to building a business that actually works.
That’s why, beyond the 1:1 workshops and chat support, you’ll also get access to:
Business Dashboard
Covering strategy, value prop, marketing, sales, product & pricing
12-Month Business Strategy
A plan of action for you to know what to focus, when and in which sequence.
Business Essentials
Consolidated knowledge documents of your business.
Solopreneur Manual
A practical 100+ pages hands-on guide to support you on this journey
Calculator and Sales Tracker
The tools you need to take your first steps without paying any software subscriptions
Community Access
A lovely community of fellow solopreneurs and free events and group sessions.
(2000€) 1500€ x 4
save 2k until june 2025
I only take 2 client a month
HERE’S THE THING
Starting a business doesn’t mean you have to start an empire.
It starts with an offer, knowing who to sell to, and how to actually get the right kind of people to pay for it.
Not to mention, finding your place in a sea of people selling the same thing as you.
But getting to a place where you no longer have to feel stressed about running your business? It takes a while, longer than you realize. Sometimes years.
So…you quit. Without getting to a point of actually setting that business you were so excited about.
That’s why you don’t have to figure it all out from scratch.
Do it with a fractional business coach and strategist rooting for you to live your dreams as a successful solopreneur.
Milene Spolador - Growth & Innovation Strategist
“His expertise in coaching goes beyond just advice — he provides practical tools, frameworks, and mindset shifts that lead to real transformation. Whether it was navigating career decisions or taking the first steps in entrepreneurship, Ricardo ensured that I had both the strategy and the confidence to move forward.”
WHO IS THIS NOT FOR?
That’s why this Zero to One is not for everyone
You have no idea or are still unsure whether entrepreneurship is the right path for you. Then, The Parallel Path might be a better fit for your needs.
You already run a successful business and need advanced strategy to get you out of a slump? Business Express could be the one week sprint you need.
You don’t have the funds to invest. I encourage you to come back when you’re ready to invest in your future business.
Because here’s the thing: you could totally figure this out on your own.
But what’s an hour of your time worth?
Now, multiply that by the weeks and months you’ll spend trying to figure it all out and dipping into your quickly-diminishing emergency fund.
Time you could’ve instead spent actually running your business and getting paying clients?
Weeks and months you could save with four months of expert guidance and hands-on support.
And forget time and money.
There’s always that ‘will I ever make it’ moments?
So why not make it happen with an experienced mentor. Who’ll reign you in and help you experiment the right way without feeling like you’re going off track.
That’s why Zero to One is more than coaching
It’s a fast-track system for the solopreneurs who want to skip over the months (and sometimes, years) of trial and error— and start building a business, now.
With customized 1:1 workshops, weekly coaching sessions to create an action plan based on these workshops, and daily chat support to help you move forward.
You’re coming in with a conviction that you want to make entrepreneurship happen. My job is to help you make it happen. With the right tools, skills, and systems to get you there.
This isn’t about theories. It’s about real, personalized strategies to help you launch, price, market, and grow the business you’ve been envisioning.
Hello there!
I’m Ricardo Brito— your new Business Co-Pilot.
After 15+ years of successful career transitions in the advertising, tech, and design spaces in Europe, I set up my first business helping other professionals replicate that success in 2022.
I made money from day zero of that business (built it on the side while working corporate, if you’re curious).
But, it took me another 18 months to reach a point of stability.
It’s a big part of why I created Zero to One. To help first-time solopreneurs like you skip the DIY struggle and build your business faster, with clarity and confidence.
Frequently Asked Questions
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I understand that it can be quite an investment which is why payment plans are available.
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As a service designer, I used to run workshops for multinational corporations. I’ve now adapted it for a 1:1 setting, to help solopreneurs successfully build their first business.
The workshop content differs from client to client, but topics will be discussed in our kickoff call, and personalized according to your needs. With the help of miro boards and certain tools, we’ll gather and derive insights that make sense for the current stage of your business. -
Your monthly 1:1 workshop runs 5 hours. There will also be a 60 minute post-workshop debrief call that’ll take place that very week to create an action plan that suits your capabilities.
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Yes. It’s one of the reasons we have the 90 minute kickoff call in the first week. We’ll understand the state of your business idea and customize each workshop to help build that idea.
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By the end of the program, you’ll have a fully functioning business with systems in place. If you’d like continued support, you’ll have the option to extend with ongoing coaching or check-in calls.
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Because this is a highly personalized program, refunds aren’t available. However, if you’re unsure, you can start with a free 30-minute discovery call to make sure it’s the right fit before committing.
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The buttons on this page will take you to a link that’ll help you book a call in my calendar. In this free 30 minute discovery call, we’ll analyse if Zero to One is the right program for you, answer every possible question you might have, and decide timelines for your personalized four month schedule.
So, the choice is yours.
You could either finally build the business you’ve been dreaming of or let another four months go by, still stuck.
Solopreneurs who join Zero to One are at various stages of their business.
From having no idea about running a business to doing it on the side and needing guidance to sort through the overwhelm and mess in their head.
And all they needed was structure, tools, and a clear path forward. And in just four months, they built the business of their dreams.